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the complicated ethics of spoilers & twitter [note: this post is spoiler-free]

November 25, 2009

For as many television fans as there are in the world, there are almost as many spoiler policies.  Everyone chooses how spoiled they want to be–and for what shows.  Me?  I love spoilers.  I’ll read anything you give me, for any show, even if it’s unconfirmed.  And then I’ll talk about it.

In the last several months, however, talking about spoilers has become an increasingly challenging part of fandom, as many of our conversations have moved to Twitter.  In most message boards and on LiveJournal, there are options to “hide” spoilers, either within a spoiler bar, in text that must be highlighted to read, or after a cut or jump.  DarkUFO, the largest community for Lost spoilers, posts every spoiler individually, so that readers can choose what to read–and what to comment on.

Twitter, of course, has none of those features.  If Twitter had been around during the season three “snake in the mailbox”/LostFan108 fiasco, you could have seen “OMG THE LOST FINALE IS A FLASHFORWARD AND JACK WANTS KATE TO GO BACK!” sandwiched between two completely innocuous tweets.

Obviously, spoiler-free fans (or even just moderately spoiled fans) want to be protected from tweets like that; and most spoiled fans want to respect that.  (I know I do.)

But where do we draw the line?

I asked fellow tweeters today what they think the spoiler policy is.  And I think you’ll agree that it would be extremely limiting to meet everyone’s preferences.  @Rumpio went so far as to ask that he stay totally unspoiled until airtime–in the UK. @Loster21 suggests a “24-hour-after west-coast-airing-rule, being cryptic til then, or posting a link with a spoiler warning.”  And then there’s @piratesswoop, who says it’s all fair game as soon as the episode airs.

I’m definitely with @piratesswoop, because I think part of the beauty of Twitter is so the fandom can freak out in unison.  Once Lost is back, all it’s going to take is me saying “OMGGGGG JAAAAATE!!!!!!! :) ” while I’m watching the premiere and anyone not spoiled will be spoiled that there’s a big Jate moment coming up.  (Note: I don’t know that there will be any Jate in the premiere at all–I’m saying this purely hypothetically.)

But I reserve my right to squee, particularly about Jate, on Twitter.

Here are the spoiler ethics I propose.

  1. No major plot points should be revealed on Twitter before its U.S. East Coast airdate. Period.
  2. Casting information is fair game, as long as it does not involve plot points. (“Holy moley, Josh Groban on Glee!!!” is okay; “Josh Groban’s gonna sex up Rachel Berry? Isn’t he a little old for her?” is not.)  (Note: there have been no indications of a Rachel/Josh hookup, but please credit me on any resulting fan fiction.)
  3. Anything in an official press release is fair game.  This includes guest star information, vague synopses, and episode titles.  The way I see it, this information is going to pop up on your digital cable, it’s going to pop up on the Hulu description, it’s going to be all over the promos, and it’s going to be printed in your TV Guide.  Twitter is the least of your concerns as far as staying away from that information.
  4. Ausiello and Kristin are in the spoiler business.  Their stuff should be discussed cryptically or not at all.  Links with spoiler warnings are preferred.
  5. As soon as it has aired on the East Coast–or wherever its origin is (cough Doctor Who cough)–have at it.

Ideally, Twitter would come up with a solution for this.  I can see one of two features:

  • A feature where, say, @Loster21 could “hide” my tweets if she knows I’m in EST sitting down to watch Lost.  It would collapse my tweets so she can see that I’ve tweeted, but it wouldn’t reveal what I said.  (This feature would also be beneficial when it seems a big group of people is in the middle of a freakout–hide ‘em and rejoin them later, without having to unfollow and refollow, which can get awkward.)
  • A spoiler warning feature, where the spoiling tweeter can make her tweets appear in background-colored font–or collapsed with a spoiler warning.

Until there are features that protect both the spoiler-free and the spoiled, we’re going to have to coexist.  I totally understand why people are spoiler-free (and a lot of the time, I wish I was one of you), but I also understand the need to talk about current news on Twitter.  

If you have any suggestions for more ethical ethics, please share!

 

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3 Comments leave one →
  1. Lizook permalink
    November 25, 2009 9:38 am

    I completely agree – press releases, casting info, etc. is definitely fair game. And getting to squee – even vaguely with a ‘omg B&B at the end!!!’ – while watching the show is part of the fun of twitter. The problem is that people start discussing things like sides or – in yesterday’s case the B-roll footage – and while I will read them from time to time I had no choice in seeing speculation about something I hadn’t picked up when watching myself.

    And I love the idea of collapsable tweets because you’re right it wouldn’t just be beneficial for watching shows but for when someone starts squeeing about something you don’t particularly care to read about (yes, I’m thinking Twilight) too.

    Of course, this all assumes people care about spoiling others and I’m not sure they all do… :/

    Thanks for the thought provoking post :)

  2. temper_temper permalink
    November 25, 2009 9:44 am

    I think you’re absolutely correct that once a show has aired in it’s home country it should be fair game. I also agree re: readily available stuff like promos and press releases. The issue for me has been – for instance with Bones – where casting sides are released and people have spoiled from them with no warning. Eg. OMG! Sides from ep510 – Brennan sleeps with SWEETS! /sarcasm

    That blatantly! At the end of the day it’s a free… world wide web and people can and will tweet what they want but it saddens me as I have had to unfollow people I like :(

    I think some kind of way of hiding spoiler tweets would be fab.

  3. Loster21 permalink
    November 25, 2009 10:06 am

    Great article! I would SO love soiler fonts! And without it, my 24-hour rule is just a hope. But honestly, if I don’t want to be spoiled on, say, Thursday for FlashForward and Fringe, I just log off Twitter. I don’t want to spoil anyone’s ability to Squee and OMG during an episode. That’s part of the fun of Twitter!

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